Jason Lai

As Executive Vice President of Hands On Sports & Entertainment, Jason brings over ten years of sports marketing experience through his tenure within three different professional sport league offices as well as various professional teams and digital media outlets.

Most recently, Jason was the Director, Team Business Development for the National Lacrosse League (NLL) where he oversaw the growth and development for 12 teams across North America. Prior to joining the NLL, Jason held positions with PA SportsTicker (STATS Inc.), New York RedBulls, National Basketball Association (NBA), National Hockey League (NHL), New York Rangers, New York Knicks and Nielsen Sports Media Research.

Throughout Jason's tenure with the NBA, he specialized in developing new business strategies while working in-market on the implementation with team executives to primarily focused on increasing ticket sales and sponsorship revenue. Jason's efforts directly impacted the financial success of the relocation of several D-League teams, expansion markets for the WNBA, and the relocation of the NO Hornets to Oklahoma City (OKC) after hurricane Katrina. Jason's ability to adapt in-market and customize sales strategies lead to over $40 million in new ticket revenue along with over $12 million in sponsorship revenue while in OKC. Jason’s first stint with a league office involved sponsorship sales with the NHL. During his tenure, Jason and his team directly impacted sponsorship revenue by generating over $350 million dollars.

With a strong background in analytical planning, business development, and brand marketing, all of Jason's efforts are geared towards helping teams with revenue growth through ticket sales and marketing partnerships while simultaneously growing franchise equity.

Jason and his wife live in New York City.